Great Lakes Wire

Blue Cross Blue Shield of Michigan (BCBSM) is advancing personal health care to improve patient outcomes and lower costs. A personalized approach to medicine enhances prevention, prediction, and patient engagement, helping individuals lead healthier lives. The insurer emphasizes that each patient's needs are unique, and collaboration with providers is essential.

BCBSM offers various digital tools and programs to enhance accessibility and personalize health solutions. Members can utilize virtual health visits through Virtual Care by Teladoc Health, providing access to board-certified doctors and mental health professionals from anywhere in the U.S. Additionally, a comprehensive support program is available on OncoHealth’s Iris platform, offering oncology nurses and mental health resources for cancer-diagnosed individuals.

For women, BCBSM provides access to a digital care app by Maven Clinic to support family planning, pregnancy, and postpartum stages, including menopause guidance. The app facilitates communication with specialists such as lactation consultants and psychologists.

BCBSM aims to improve care delivery in Michigan, working directly with providers and rolling out initiatives to enhance patient experience. Notable efforts include reducing prior authorization requirements and offering infusion therapies at more convenient locations to boost accessibility and cut costs. Behavioral health professionals are integrated into primary care settings to meet mental health demands.

BCBSM strives to protect members from rising drug costs with savings programs and strategic partnerships. The insurer encourages value-based care models, aiming for better patient outcomes as a priority. Through collaborations across Michigan, BCBSM shares data on best practices, resulting in significant cost savings since 2005.

The personalized health care model ensures members receive appropriate care timely and efficiently, ultimately benefiting all stakeholders by minimizing unnecessary tests and procedures, fostering healthier lives, and managing care costs.