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Great Lakes Wire

Tuesday, September 16, 2025

Big O Smokehouse president discusses growth and healthy eating focus on SBAM podcast

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Brian Calley President and Chief Executive Officer at Small Business Association of Michigan | Official website

Brian Calley President and Chief Executive Officer at Small Business Association of Michigan | Official website

Bruce Osterhaven, President of Big O Smokehouse and a member of the Small Business Association of Michigan (SBAM), discussed the company’s history and growth on a recent episode of SBAM’s weekly podcast. Founded in 1997, Big O Smokehouse produces smoked fish products using sources from the Great Lakes and Canadian fisheries, with an emphasis on white fish and lake trout.

“We’re hopefully starting to reach a lot more of Michigan, and people are getting to know us a little bit more and seeing the value of smoked fish as a high quality protein source,” Osterhaven said. “As soon as my dad got me introduced into it, it was something that I definitely could see, a passion and a purpose for getting people to eat healthy.”

The SBAM podcast regularly features interviews with business leaders who share advice on entrepreneurship. Listeners can subscribe to new episodes through iTunes or access previous shows on SBAM’s Media Hub.

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