Mark Penn Chairman at The Harris Poll | The Harris Poll
Mark Penn Chairman at The Harris Poll | The Harris Poll
A recent study conducted by Quad and the Harris Poll has found that a significant portion of Gen Z workers, despite being known as digital natives, are showing interest in reducing their reliance on technology at work. The "Return of Touch" study reports that 81% of Gen Z employees would like it to be easier to disconnect from digital devices. The same percentage believe that regular digital detoxes should be part of workplace practices.
This trend poses both challenges and opportunities for employers who have embraced hybrid work models and digital-first environments. According to the research, 78% of Americans favor in-person social interactions over digital-only experiences, suggesting this desire for face-to-face engagement is not limited to just younger generations.
The findings highlight important considerations for talent management strategies. Golden recommends that organizations respond by fostering apprentice cultures with more in-person mentorship opportunities. Companies that adapt their workplaces to accommodate these preferences may gain advantages in attracting and retaining employees, according to the study.
The research was shared through ASE, a partner approved by the Small Business Association of Michigan.