Great Lakes Wire

On a recent episode of the Small Business Association of Michigan's podcast, Michael Rogers interviewed Sara Barco, owner of TRUE Self Consulting and a VIP member of the association. Barco is known for her expertise in customer retention and assists small businesses and service providers in understanding where they might be losing customers unintentionally. She emphasizes the importance of customer retention as a crucial factor for business growth.

Barco explained, "We all know that it costs far more to attract a new customer than to keep the ones that we already have. And yet, most businesses pour all of their energy into marketing and very little into what happens after the sale." She further elaborated on the benefits of retaining customers, stating, "When you retain customers well, you create consistency, referrals, and that brand trust that we all want to need."

The podcast aims to provide valuable insights from experts on entrepreneurial success and offers practical advice for small business owners. Listeners can access new episodes weekly by subscribing via iTunes or visit SBAM’s Media Hub for past episodes.