Great Lakes Wire

Frame Industries, Inc., also known as Chelsea Plank Flooring, is a company that has been in operation for three decades. The firm specializes in producing solid pre-finished U.S.-sourced hardwood and manufactures about 10,000 square feet daily. They also produce transition moldings and custom treads.

In a recent episode of the SBAM Weekly Podcast, Michael Rogers interviewed Megan Anders, General Manager and VP of Frame Industries. During the conversation, Anders emphasized the importance of customer feedback to their business model. "I would say one of the things that have really put us in a strong position is listening and taking seriously feedback from our customers and our dealers," she stated. This includes paying attention to improvement opportunities and staying informed about customer preferences such as color trends.

Anders also highlighted the significance of employee input: “They’re the ones that are out there making the flooring every day, and they have a lot of valuable feedback that we can take seriously to improve our process or improve the end product.”

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