Great Lakes Wire

On this episode of the SBAM Weekly Podcast, Michael Rogers interviews Shannon Enders, founder of Lakeshore Employee Benefits in Norton Shores and a new member of the SBAM board of directors. "Typically, health insurance is the cornerstone [of benefits] and most employers do want to offer that, and need to, because they do need to attract and retain employees," he says. "Rates are high, and we’re going through another period of high increases throughout the state. But what’s been interesting is the fear of not being able to attract or the fear of losing employees has been even bigger than the fear of taking a premium increase. I do feel that that’s starting to swing back. The employers are starting to get a little more of the upper hand."

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