Great Lakes Wire

On the latest episode of the Small Business Association of Michigan’s weekly podcast, Michael Rogers interviewed Heather Isch, President and Owner of LKF Marketing in Kalamazoo and a member of the SBAM board of directors. This year, LKF Marketing was named one of the Michigan 50 Companies to Watch.

During the interview, Isch discussed key lessons learned from working with hundreds of companies over the years. She highlighted challenges that entrepreneurs face as their businesses grow. “I think one of the things that is hardest for entrepreneurs and especially founders is to get to the place where they’re comfortable adding more leaders or managers, surrounding themselves with people who are smarter than them or more gifted in areas and really growing for the future,” she said. “Sometimes it’s hard to let go of what we’ve built, and in order to be successful, you have to expand on that knowledge and grow and also stay focused on really what your core vision and mission and values are. Sometimes it’s very easy to get distracted by shiny things, and a lot of times that is what keeps us from growing.”

The Small Business Association of Michigan offers this podcast series as a resource for business owners seeking practical advice on entrepreneurial success. Listeners can subscribe through iTunes for weekly episodes or access past episodes through SBAM’s Media Hub.