Brian Calley President and Chief Executive Officer at Small Business Association of Michigan | LinkedIn
Brian Calley President and Chief Executive Officer at Small Business Association of Michigan | LinkedIn
Michael Rogers recently engaged in a conversation with Rayanne and Lance Beaudry, the co-owners of Avalanche Creative, on the evolving role of search engine optimization (SEO) and artificial intelligence (AI) in business. Their company was recognized as one of the Michigan 50 Companies to Watch for 2025. Avalanche Creative is known for its expertise in SEO and website development aimed at enhancing revenue through search engines and AI.
The Beaudrys highlighted the ongoing importance of websites for businesses, particularly at the transaction stage. Lance Beaudry remarked, "Websites for businesses are still incredibly important for the moment of transaction." He further emphasized how businesses can enhance their visibility beyond their own platforms. On marketing strategies, he noted, "Now on the email marketing side, I think email marketing, SMS marketing are even more important now because you own that list."
This discussion was part of the Small Business Association of Michigan’s weekly podcast series, which offers insights from experts on entrepreneurial success. The podcast provides tips and advice to help small business owners become more effective. New episodes are available weekly via iTunes.
For previous episodes of the Small Business Weekly Podcast, listeners can visit SBAM’s Media Hub.
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