Great Lakes Wire

Postpartum recovery is a critical period for new mothers, impacting their physical, emotional, and professional wellbeing. However, many women in the United States face this transition with insufficient support. Essential care elements like medical follow-ups and mental health assistance are often inconsistent or absent. The American College of Obstetricians and Gynecologists reports that up to 40% of women miss their postpartum checkup, highlighting significant gaps in care.

A survey by Boram Care revealed that 79% of mothers underestimated the importance of postpartum recovery before experiencing it. Common challenges include sleep deprivation, mental health issues, and lack of physical recovery support, which affect family stability and the ability to return to work sustainably.

Employers play a crucial role in addressing these issues. Currently, only 37% of companies with 500 or more employees offer at least one maternal health benefit according to USofCare.org. Yet research from Carrot Fertility indicates that 45% of mothers considered leaving their jobs after their most recent pregnancy—a figure rising above 60% for Gen Z mothers.

Boram Care's founder Boram Nam aims to transform postpartum care standards in the U.S., inspired by South Korea’s postpartum retreat facilities. Her company provides in-home services focused on both newborn and maternal wellness and assists families with insurance reimbursement or employer coverage options.

Nam stresses that "postpartum benefits aren’t just about services; they’re about mindset." Educating expectant parents on available resources fosters trust and respect while supporting a smoother return-to-work experience for employees.

Inclusive support should extend to partners and fathers as well, reflecting a modern approach that younger workers increasingly expect. By investing in postpartum benefits, employers can enhance loyalty, productivity, and long-term wellbeing among their workforce.