Great Lakes Wire

Michael Rogers, the host of the SBAM Weekly Podcast, had a conversation with Justin Caine, the proprietor of Good Fruit Video. This company was recently honored as the Disability-Owned Small Business of the Year by Michigan Celebrate Small Business. In the podcast episode, Caine emphasizes the role of video marketing and his personal experiences as a business owner living with a disability.

Caine advocates for the potential of video in engaging audiences and delivering messages effectively. He asserts, “when you are hearing something and you’re seeing it at the same time, that’s just doubling the power of what’s going on.” Touching on his recent accolade and his mission to raise disability awareness, Caine reflects, “My whole goal when I started was to be successful despite being a person with disabilities. As time went on, I recognized that actually being a person with a disability was not a negative thing, it was a differentiator.”

The Small Business Association of Michigan’s weekly podcast invites a variety of experts to share their insights on entrepreneurial success. Listeners can access valuable advice on improving their effectiveness as small business owners. New episodes are available weekly, and listeners can subscribe via iTunes.

Past episodes of the Small Business Weekly Podcast can be accessed through SBAM’s Media Hub.