Great Lakes Wire

Michael Rogers recently featured Lisa Smith and Angelique Duphene of Inverve Marketing on the SBAM Weekly Podcast. Both Smith and Duphene have been acknowledged by Michigan Celebrates Small Business as a Woman-Owned Business of the Year. They emphasize the importance of a data-driven and goal-oriented approach to marketing.

Lisa Smith, of Inverve Marketing, highlighted the significance of understanding customer profiles and documenting them to build a database. Smith explained, "It's really hard to start that journey without understanding who your customers are, having them documented and building a database of them, and understanding who you know and what they need from there." She further added, "Once you understand who your customer is, who is that ideal customer, then when you marry that up with the goals of your business like your revenue goals and your inventory goals or whatever, then you can then you can start to put a path together."

The podcast, presented by the Small Business Association of Michigan, provides valuable insights from experts in entrepreneurial success. It offers practical advice and tips to help small business owners become more effective in their roles. New episodes are available weekly through subscription on iTunes.

Listeners can also visit the Small Business Association of Michigan’s Media Hub for past episodes of the Small Business Weekly Podcast.