Great Lakes Wire

Michael Rogers, in his recent episode of the SBAM Weekly Podcast, engages in an insightful conversation with Christy Howden, who holds the position of CEO and is a co-founder of Wolverine Pickleball based in Ann Arbor. Alongside her business partner, Leslie White, Howden’s journey was recently highlighted in SBAM Focus Magazine. "We started before everyone knew what pickleball was," Howden remarks. "So, we really had to make a market. Starting small, it doesn't have to be perfect to start. I think one of the biggest keys for any small business is that you don't need to start at the top. It's better to do low stakes and figure out how you can work with resources that are easily available. Just experiment."

The weekly podcast from the Small Business Association of Michigan aims to deliver engaging audio interviews featuring experts on entrepreneurship. Listeners can tune into valuable tips and advice intended to enhance the effectiveness of small business ownership. Subscribers can access new episodes each week through iTunes.

For those interested in catching up on previous discussions, past episodes are available on SBAM’s Media Hub.