City of Zeeland issued the following announcement on Nov 15.
Every year, the City of Zeeland partners with a selected, local non-profit organization to host a series of charming Christmas events downtown. Feel the Zeel of Christmas is a three-day series that celebrates the warmth and nostalgia of the holiday season in a small town. Visit downtown Zeeland and create loving Christmastime memories with your family.
During Feel the Zeel of Christmas and you will find horse-drawn trolley rides, a visit with Santa, live reindeer, Santa’s mailbox, extended holiday shopping hours, in-store promotions and more! Proceeds from this event will be donated to a local non-profit.
Original source can be found here.
Source: City of Zeeland