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Thursday, September 11, 2025

Managing FOBO: Tips for overcoming decision paralysis

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Brian Calley President and Chief Executive Officer at Small Business Association of Michigan | LinkedIn

Brian Calley President and Chief Executive Officer at Small Business Association of Michigan | LinkedIn

The concept of FOBO, or fear of a better option, is gaining traction on social media platforms. While FOMO, the fear of missing out, is widely recognized, FOBO describes the anxiety and decision paralysis that comes from having too many choices.

Patrick McGinnis coined both terms in a 2004 satirical article at Harvard Business School. Over time, these terms have resonated with many people facing decision paralysis due to the plethora of choices available today.

Recognizing analysis paralysis involves identifying symptoms such as constant information searching without making decisions, anxiety about making wrong choices, and mental exhaustion. High levels of anxiety associated with FOBO can lead to health issues like headaches and digestive problems. The Cleveland Clinic notes that individuals with existing conditions such as anxiety or ADHD may experience heightened effects.

To manage analysis paralysis, it is recommended to start with small decisions to build confidence and remind oneself of past successes. It is important to allow flexibility in decisions and not engage in overthinking. Learning how to handle uncertainty by taking deep breaths when anxious thoughts arise can also be beneficial.

Support is available through resources like the Behavioral Health Access Line at 1-800-482-5982 for immediate assistance from behavioral health professionals who are available around the clock. Routine assistance from behavioral health clinicians can be accessed during regular business hours or after hours for urgent concerns.

This information was provided courtesy of Blue Cross Blue Shield of Michigan.

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