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Great Lakes Wire

Tuesday, January 21, 2025

Printed marketing's role in boosting digital campaigns discussed on SBAM podcast

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Brian Calley President and Chief Executive Officer at Small Business Association of Michigan | Official website

Brian Calley President and Chief Executive Officer at Small Business Association of Michigan | Official website

On the SBAM Weekly Podcast, Michael Rogers interviews Vladimir Gendelman, founder and CEO of Company Folders, Inc. The discussion centers on the role of printed marketing materials in enhancing digital campaigns. Gendelman highlights that printed items like presentation folders engage multiple senses, aiding retention and recall. He also shares his journey as an immigrant from the Soviet Union and how it shaped his success as a small business owner in Michigan.

The Small Business Association of Michigan’s podcast offers insights from experts on entrepreneurial success. Listeners can gain valuable tips on becoming more effective small business owners by subscribing via iTunes for weekly episodes.

Past episodes are available at SBAM’s Media Hub.

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