Great Lakes Wire

Michael Rogers, host of the SBAM Weekly Podcast, recently engaged in a conversation with Vladimir Gendelman, founder and CEO of Company Folders, Inc., to discuss the role of printed marketing materials in digital campaigns. Gendelman emphasized that these materials, such as presentation folders, are effective because they engage multiple senses and improve retention and recall.

Gendelman also shared his journey from being an immigrant from the Soviet Union to becoming a successful small business owner in Michigan. His experiences have shaped his perspective on the importance of combining traditional and digital marketing strategies.

The Small Business Association of Michigan's podcast aims to provide valuable insights from experts on entrepreneurial success. Listeners can gain tips on improving their effectiveness as small business owners by tuning into new episodes released weekly via iTunes.

For those interested in previous discussions, past episodes of the Small Business Weekly Podcast are available at SBAM's Media Hub.