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Wednesday, November 6, 2024

Expert shares insights on developing effective social media strategies for small businesses

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Brian Calley President and Chief Executive Officer at Small Business Association of Michigan | LinkedIn

Brian Calley President and Chief Executive Officer at Small Business Association of Michigan | LinkedIn

On this episode of the SBAM Weekly Podcast, Michael Rogers interviews Peter Van Dyke, CEO of VVK PR + Creative and a member of the Small Business Association of Michigan. His firm was recently named to the list of Michigan 50 Companies to Watch for 2024.

"For any startup company or small company developing a social media strategy, it doesn’t take a high level expertise to think about the timeline of your business over a year, over a month, and think about how you can share key elements of your business that can attract customers or clients," he says. "It is probably the best, most accessible way to start building your business and building a platform for your business. And then when you get successful enough, you hire firms like us to bring other ideas to the table."

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The Small Business Association of Michigan’s weekly podcast presents dynamic audio interviews from top-notch experts on entrepreneurial success. Hear tips and advice on how to be a more effective small business owner. Get new episodes every week by subscribing via iTunes.

Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.

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