Great Lakes Wire

On the latest episode of the SBAM Weekly Podcast, Michael Rogers engages in a conversation with Paul Deters, president of Metro Signs & Lighting. The company is recognized as a Premium Member of the Small Business Association of Michigan and has been included in the list of Michigan 50 Companies to Watch for 2024.

"We hear all the time that the world is going digital, and that has certainly been evident in our industry," Deters remarked. "When we first started, it’s hard to believe that neon was the preferred lighting method. And then we saw a little bit of a migration towards more efficiency and then huge gains of efficiency as we’ve migrated to LED. And what’s going on now is that digital signage is exploding. The reason is digital signage enables companies to keep their messaging current and fresh. So it’s our job to find ways to help our customers stand out from all that noise."

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