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Sunday, December 22, 2024

AIM Targeted Intelligence president discusses information management on SBAM podcast

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Brian Calley President and Chief Executive Officer at Small Business Association of Michigan | Official website

Brian Calley President and Chief Executive Officer at Small Business Association of Michigan | Official website

On this episode of the SBAM Weekly Podcast, Michael Rogers interviews Anne Bridgewater, president of AIM Targeted Intelligence in Midland and a newly elected member of the Board of Directors for the Small Business Association of Michigan. Bridgewater discusses the challenges posed by the vast amount of information available online.

“Information is available online, there’s a lot of it and I always feel like the bigger the haystack, the harder to find the needle, right?” she says. “But we have experienced researchers who have degrees, like in Masters of Library Science and Information Science, and these folks are trained and experienced in knowing where to go, what’s reliable information sources, and then also how to search them.”

The Small Business Association of Michigan’s weekly podcast features dynamic audio interviews with experts on entrepreneurial success. Listeners can gain valuable tips and advice on becoming more effective small business owners. New episodes are available weekly via iTunes.

Past episodes of the Small Business Weekly Podcast can be accessed through SBAM’s Media Hub.

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