Westborn Market partnered with the Michigan State University Product Center to recognize National Small Business Week, according to a May 5 announcement. The awards aim to highlight clients of the MSU Product Center and their products, with a focus on supporting local businesses, food entrepreneurs, and agricultural producers.
The partnership is designed to help new and growing Michigan-based food businesses gain visibility. Westborn Market selected three products—Super Duper Coffee, Dip Detroit Hot Honey, and Asparagus Nuggets—that will be available at its locations this summer. Bryan Bandyk, CEO of Westborn Markets, said: “There is a level of care and craft that only local businesses can provide. We choose to support our neighbors because we believe in the quality, passion, and personal touch they bring to the table every day.”
Christopher Lasher, owner of Super Duper Coffee in Detroit, described his experience working with the MSU Product Center: “Joining the MSU Product Center was no doubt the best business decision Super Duper has made. The MSU Product Center makes it feel like I actually have a huge team behind me. I’ve had a boost of confidence since they welcomed me in, and I’m super appreciative of the guidance, the support, and help getting Super Duper Coffee into some awesome retailers.”
National Small Business Week was established in 1963 during President John F. Kennedy’s administration as an annual recognition of small business contributions to the U.S. economy. The event now includes celebrations across the country featuring educational workshops and award ceremonies for entrepreneurs.
Mollie Woods, director of the MSU Product Center said: “Westborn Market has been a strong supporter of our clients for many years, and we are pleased to partner with them during National Small Business Week. Our clients are continually seeking opportunities to showcase their products to new audiences, and placement on the shelves of Westborn Market stores offers valuable exposure to potential buyers.”
The MSU Product Center operates through MSU Extension by providing business counseling as well as technical assistance for food entrepreneurs looking to develop innovative products. It leverages university expertise in agriculture and natural resources while contributing broadly through research centers across Michigan according to the official website.
