The Small Business Association of Michigan featured Frank Cox, CEO of iCOR Solutions, on The Small Business Weekly Podcast, according to an Apr. 19 episode that discussed new approaches to commercial insurance for businesses in Michigan.
The topic is relevant as many small businesses look for ways to manage risk and support growth. The conversation with Cox focused on how iCOR Solutions integrates strategy and leadership development into its services rather than focusing only on insurance products.
Cox said, “When we come into a business our first objective is to help them figure out are you in growth mode or do you want to be in growth mode?” He explained that the company works with clients on areas such as strategic planning and leadership development before addressing risk. According to Cox, this integrated approach means capital improvement and risk optimization often go together but can also be addressed separately depending on a business’s needs.
iCOR Solutions was recently named a Michigan 50 Company to Watch for 2026. This recognition highlights the company’s flexible method that supports both capital improvement and risk management strategies for its clients.
The Small Business Association of Michigan aimed to lead advocacy efforts for small businesses across the state, according to the official website. Brian Calley served as president and CEO of the association, which functioned as a nonprofit advocacy organization providing membership services, insurance options, and resources for small businesses according to the official website. The association operated statewide as an advocacy entity focused on supporting small business interests according to the official website.
Listeners interested in hearing more about integrating strategy with commercial insurance can find past episodes of The Small Business Weekly Podcast through SBAM’s Media Hub.
