Horrocks & Co. announced on May 5 a partnership with the Michigan State University Product Center and MSU Extension to offer new packaged food products from emerging Michigan-based brands at its Battle Creek location during National Small Business Week.
The initiative aims to support small businesses, local entrepreneurs, and agricultural producers by providing retail opportunities for new Michigan-made foods. Customers can now purchase these products at Horrocks & Co., helping to strengthen the state’s food economy while enjoying locally produced goods.
“At Horrocks & Co., we are a popular destination for anyone seeking fresh, locally sourced products. We’re proud to offer a variety of healthy, sustainable products that are as good for you as they are for our communities,” said Byron Parker, operations manager. “This year, we are excited to onboard five new brands and highlight their products during National Small Business Week. We are proud to provide a retail platform that helps these entrepreneurs reach new customers.” The five brands featured include Bingo Roasters chocolate bars from Muskegon; Dip Detroit’s hot honey and hot honey seasoning; The Still Bar non-alcoholic cocktail beverages from Plymouth; Super Duper Cold Brew Coffee pouches from Detroit; and Wright’s Bites Pretzels from Grand Rapids.
National Small Business Week was established in 1963 under President John F. Kennedy’s administration to recognize the contributions of small businesses nationwide. The annual event includes educational workshops and award ceremonies honoring business innovators across the country.
Mollie Woods, director of the MSU Product Center, said, “Horrocks & Co. in Battle Creek has an impressive selection of Michigan grown and processed foods and beverages. We are pleased to partner with them during National Small Business Week. Our clients are continually seeking opportunities to showcase their products to new audiences, and placement on the shelves of Horrocks & Co. will be a great fit.”
The College of Agriculture and Natural Resources at Michigan State University addresses challenges in food, health, and environmental sustainability through education, research centers—including fifteen major facilities—and extension services throughout Michigan according to the official website. In fall 2021 it reported an enrollment of 3,735 students with more than 340 scientists engaged in research efforts aimed at fostering sustainable agriculture practices.
